Ferrari (RACE) appoints Massimiliano Di Silvestre as new Marketing & Commercial Officer
Ferrari N.V. has appointed Massimiliano Di Silvestre as its new Chief Marketing & Commercial Officer, effective 1 July 2026. He will succeed Enrico Galliera in the role, marking a significant leadership change within the luxury car manufacturer's commercial operations.
Mr. Di Silvestre brings extensive automotive sector experience, having previously served as President and Chief Executive Officer of BMW Group Italia. His direct reporting line to Ferrari CEO Benedetto Vigna underscores the strategic importance of this function. The leadership transition follows the contentious unveiling of the "Luce," Ferrari's inaugural electric vehicle, an event that, according to some reports, contributed to a decline in the company's share price in Milan.
Despite the news, Ferrari shares (RACE) are trading at €312.85 on 25 June 2026, representing a 1.7% increase from their previous close of €307.50. This intraday performance occurs within a period of recent volatility for the stock, which had closed at €307.50 on 24 June 2026, recovering some of the losses recorded in prior days.
Why a new marketing chief is driving Ferrari's share price
Ferrari, the iconic Italian marque, does more than just craft luxury, high-performance vehicles. It sells an exclusive experience, a powerful brand, and an aspiration to an elite clientele of enthusiasts and collectors. Its revenue comes primarily from vehicle sales, but also significantly from customisation options, parts, branded merchandise, and licensing agreements, all contributing to its consistently high margins and strong demand.
Today's positive movement stems from the market's enthusiastic reception of Massimiliano Di Silvestre's appointment as Chief Marketing & Commercial Officer, effective 1 July 2026. This strategic hire, with Di Silvestre reporting directly to CEO Benedetto Vigna, signals a clear intent to reinvigorate Ferrari's commercial and marketing strategies. His extensive background in the automotive sector, including his previous role as President and CEO of BMW Group Italia, has reassured investors, particularly after some market unease following the recent unveiling of "Luce", Ferrari's first electric vehicle.
This positive investor sentiment is directly reflected in Ferrari's shares (RACE), which are currently trading up 1.7% at €312.85, compared to yesterday's close of €307.50.
Imagine you own a prestigious art gallery, and a recent acquisition by your chief curator caused some murmuring among collectors. Announcing a new curator with a proven track record and a clear vision for enhancing the collection's value would naturally boost confidence in the gallery's future.
Ferrari
Ferrari N.V. (RACE) is a luxury automotive manufacturer specialising in high-performance sports cars, grand tourers, and limited-edition vehicles, including hypercars and one-off designs. Beyond vehicle sales, the company provides comprehensive after-sales services, including repairs, maintenance, and restoration, alongside supplying spare parts and engines. Ferrari also operates in brand licensing, extending its iconic marque to luxury goods, and theme parks such as Ferrari World in Abu Dhabi and Ferrari Land Portaventura. The company offers financing and leasing solutions to clients and dealers, manages racetracks, and curates two museums in Italy. Its retail presence includes 30 Ferrari stores and a global network of 172 authorised dealers, supplemented by online sales. Founded in 1947, Ferrari is headquartered in Maranello, Italy.