Vivendi (VIV) shares decline after EU court ruling, Pershing Square's UMG divestment plans
A judicial setback within the European Union, combined with developments concerning Universal Music Group (UMG), weighed on Vivendi, whose stock fell by 5.1% this Thursday, 4 June 2026, to settle at €2.19. The French stock had traded at €2.31 at the close of the previous session.
The EU General Court rejected Vivendi's appeal against the power of antitrust regulators to request information related to its 2023 acquisition of Lagardère. This decision could lead to a fine of up to 10% of Vivendi's annual global turnover in the event of a breach of merger rules. Concurrently, Bill Ackman's Pershing Square fund plans to sell its stake in UMG after the UMG board of directors rejected its buyout proposal, which valued UMG at approximately €55.75 billion.
This 5.1% decline extends a downward trend initiated the day before, with the stock having already given up 2.1% on Wednesday, 3 June. It follows a week marked by fluctuations, notably a 5.3% gain for Vivendi on 29 May, driven then by the rejection of Bill Ackman's offer for Universal Music Group.
When European regulation weighs on media giants
Vivendi is a major player in the media and entertainment industry, with its activities centred on content creation and distribution. The French group possesses diversified assets, ranging from music with Universal Music Group to publishing with Lagardère, as well as television and advertising. Its revenues primarily stem from music sales, book sales, subscriptions to its services, and advertising revenue, addressing a wide audience of consumers across the world.
The main driver behind Vivendi's decline this Thursday, 4 June 2026, lies in an unfavourable European court decision. The General Court of the European Union has rejected the group's appeal concerning the right of antitrust regulators to request information about its 2023 acquisition of Lagardère. This decision is significant because it opens the way for a potential fine of up to 10% of Vivendi's global annual turnover if an infringement of merger rules were to be found, while developments surrounding Pershing Square's stake in UMG add a layer of uncertainty.
This news was immediately sanctioned by the market. Vivendi shares are down 5.1% today, currently trading at €2.19, after having closed the previous session at €2.31.
Imagine you are building a skyscraper and a regulatory authority suddenly informs you that it has the right to scrutinise all your construction plans, and that if it finds the slightest anomaly in the way you acquired the land, you could have to pay a colossal penalty. This is somewhat the situation Vivendi finds itself in: major regulatory uncertainty now hangs over one of its strategic acquisitions.

Vivendi
Vivendi SE (VIV) is a diversified entertainment, media, and communications conglomerate operating across Europe, the Americas, Asia/Oceania, and Africa. Its operations span several key segments, including the Canal+ Group, which publishes and distributes premium pay-TV and free-to-air channels, alongside producing and selling films and television series. The Havas Group provides expertise in creative, media, and healthcare communications. Vivendi's Editis segment focuses on publishing literature, educational, and reference books, managing their sales and distribution. Prisma Media publishes online videos, while Gameloft creates and distributes downloadable video games for various platforms. Vivendi Village offers ticketing services and organises live performances. The company also oversees Dailymotion, a video content aggregation platform, and develops ultra-high-speed internet services through its New Initiative segment. Vivendi SE was established in 1853 and is headquartered in Paris, France.