Watches of Switzerland (WOSG) shares advance after strong trading update
Watches of Switzerland Group (WOSG) shares advanced after the company released a strong trading update for its 2026 financial year. The stock is up 13.4% on 2026-05-14, trading at 602p, a significant increase from its previous close of 531p.
The luxury watch retailer reported record group revenue of £1.8 billion for FY26, marking a 13% increase in constant currency. Growth was primarily driven by a robust performance in the US market, where revenue climbed 24% and now accounts for more than half of the group's total sales. Watches of Switzerland also raised its guidance for FY26 Adjusted EBIT, now expecting it to fall between £152 million and £155 million, surpassing both prior forecasts and analyst consensus.
The positive trading update signals a strong operational period for the UK-based retailer, particularly in its key international market. The substantial revenue contribution from the US underscores the strategic importance of its transatlantic operations, with the company exceeding its own financial projections.
Why exceeding expectations in the US fuels Watches of Switzerland's outlook
Watches of Switzerland operates as a premier retailer of luxury timepieces and jewellery. They sell high-end watches from prestigious brands, along with complementary jewellery, primarily to affluent customers seeking quality and status symbols. Their business model revolves around curating a desirable collection of luxury goods and providing an elevated retail experience, making their money through the sale of these premium items across a network of boutiques.
The significant move today stems from the company's ability to not just meet, but substantially exceed, its own financial projections and market expectations. The key driver here is the robust performance in the US market, which saw revenue climb by 24% and now accounts for more than half of the group's total sales. This strong US growth, alongside record group revenue of £1.8 billion for the 2026 financial year, allowed Watches of Switzerland to raise its guidance for FY26 Adjusted EBIT to between £152 million and £155 million, surpassing both prior forecasts and analyst consensus.
This positive surprise, particularly the raised earnings guidance, has been met with enthusiasm by investors. Shares are currently trading at 602p, marking a 13.4% increase from yesterday's close of 531p.
Think of it like a chef who announces they'll prepare a delicious meal, but then presents a dish that is not only exquisite but also far more complex and flavourful than anyone anticipated. The initial expectation was good, but the actual delivery was exceptional, leading to a much stronger belief in the chef's future creations.
Watches of Switzerland
Watches of Switzerland Group plc (WOSG) is a prominent retailer in the luxury goods sector, specialising in high-end timepieces and jewellery. Its extensive offerings include luxury watches and fine jewellery, alongside a selection of classic and fashion-focused pieces. Beyond sales, WOSG provides comprehensive aftercare services, encompassing repairs, servicing, and insurance for watches and jewellery. The company operates a substantial retail footprint, with 131 showrooms across the United Kingdom and 40 in the United States. Additionally, it maintains a robust online presence through seven transactional websites, operating under established brands such as Goldsmiths, Mappin & Webb, and Mayors Jewelers. Founded in 1775, WOSG is headquartered in Leicester, United Kingdom.